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Why Your $200K Marketing Budget Is Fighting Over 5% of Your Market
Why Your $200K Marketing Budget Is Fighting Over 5% of Your Market. Get a 90 day playboom with a marketing budget to cut CAC in B2B SaaS
Jun 1510 min read
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How to find the GTM Motion that works for your business
A great product needs a great GTM strategy and the right motion for successful execution. Learn how to find the right GTM motion that works for your business.
Apr 175 min read
26 views
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How to Win: Mastering the Beachhead Market Entry Strategy
How did Figma, Amazon and Freshworks use beachhead strategy to set themselves up for winning
Mar 246 min read
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How to Maximize Marketing ROI in 2025: Strategies for Success
How Lifecycle Marketing Drives Marketing ROI As your SaaS/AI startup crosses the ₹20-30 crore revenue milestone, your marketing approach...
Jan 133 min read
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Is Apple set to Revolutionise the Health-tech space?
Apple’s AirPods Pro 2 is driving a category transformation, turning hearing aids into fashionable, multifunctional devices.
Oct 8, 20244 min read
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Don’t be everything for everyone | Community Strategy
As word of mouth and loyalty becomes harder and harder to earn for brands; community strategy needs to be part of your business strategy.
Aug 23, 20243 min read
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Steal but with Cultural Context
How Third Wave Coffee found success by embracing local culture This article name is inspired by the book Steal Like an Artist! Nothing is...
Jul 19, 20244 min read
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A brand is not a brand if it's not aspirational
You know your POSITIONING is in place if your brand is aspirational. ✨ Aspirational doesn’t mean premium. It means the business can...
Jul 9, 20241 min read
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Are brands now entertainment companies?
Brand building has always been about entertainment BECAUSE brand building has always been about culture. Successful brands identify the...
Jun 12, 20243 min read
120 views
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Why Sustainability Alone Won't Cut It
As founders or marketeers in the Indian market, we often express frustration that the concept of sustainability is slow to catch on. It's...
Apr 4, 20244 min read
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Strategic Partnerships for Brand Positioning
An often overlooked yet powerful way to establish a brand’s positioning is its brand partnership strategy. Strategic partnerships with...
Jan 6, 20244 min read
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Why CRO isn't what you think!
CRO (Conversion Rate Optimisation) is every e-commerce-based business’ priority yet it remains unclear for most. As the name suggests,...
Dec 16, 20234 min read
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5 brand-building lessons from Team India
The Indian Cricket team has been performing like none of us millennials could ever imagine in the 90s. Gone are the days when we used to...
Nov 18, 20235 min read
83 views
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Value Proposition Vs Profits
Authentic brand systems give weightage to both business model and value proposition
Nov 11, 20233 min read
27 views
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Brand Strategy : Your Key to Winning Consumer Hearts!
In today's fast-paced and competitive business landscape, startups and small businesses face an uphill battle when trying to stand out...
Jul 30, 20232 min read
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Brand Strategy is planning how to WIN
Implement brand strategy in 5 simple steps.
Nov 14, 20222 min read
56 views
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Brand Strategy lessons from Taylor Swift
How many Taylor Swift fans in the house? I may not be a bigger fan of Taylor Swift than Coldplay but I am a fan of her creative process...
Nov 7, 20223 min read
61 views
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Agile Brand Strategy is Focus Strategy
Brand Strategy is a very misunderstood term. It is very casually interchanged and used as brand identity and one of the possible reasons...
Sep 26, 20222 min read
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4 Steps to Brand Strategy
Where to begin working on your brand strategy
Aug 27, 20222 min read
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