Strategic Thinking | Definer Brands

90 day playbook for cutting CAC in B2B Saas

Why Your $200K Marketing Budget Is Fighting Over 5% of Your Market

Why Your $200K Marketing Budget Is Fighting Over 5% of Your Market. Get a 90 day playboom with a marketing budget to cut CAC in B2B SaaS

Go-To-Market (GTM)

Jun 1510 min read

How to find the GTM Motion that works for your business

A great product needs a great GTM strategy and the right motion for successful execution. Learn how to find the right GTM motion that works for your business.

Go-To-Market (GTM)

Apr 175 min read

How to Win: Mastering the Beachhead Market Entry Strategy

How did Figma, Amazon and Freshworks use beachhead strategy to set themselves up for winning

Go-To-Market (GTM)

Mar 246 min read

How to Maximize Marketing ROI in 2025: Strategies for Success

How Lifecycle Marketing Drives Marketing ROI As your SaaS/AI startup crosses the ₹20-30 crore revenue milestone, your marketing approach...

Jan 133 min read

Is Apple set to Revolutionise the Health-tech space?

Apple’s AirPods Pro 2 is driving a category transformation, turning hearing aids into fashionable, multifunctional devices.

Oct 8, 20244 min read

Don’t be everything for everyone | Community Strategy

As word of mouth and loyalty becomes harder and harder to earn for brands; community strategy needs to be part of your business strategy.

Community Strategy

Aug 23, 20243 min read

Steal but with Cultural Context

How Third Wave Coffee found success by embracing local culture This article name is inspired by the book Steal Like an Artist! Nothing is...

Jul 19, 20244 min read

A brand is not a brand if it's not aspirational

You know your POSITIONING is in place if your brand is aspirational. ✨ Aspirational doesn’t mean premium. It means the business can...

Jul 9, 20241 min read

Are brands now entertainment companies?

Brand building has always been about entertainment BECAUSE brand building has always been about culture. Successful brands identify the...

Jun 12, 20243 min read

Why Sustainability Alone Won't Cut It

As founders or marketeers in the Indian market, we often express frustration that the concept of sustainability is slow to catch on. It's...

Apr 4, 20244 min read

Strategic Partnerships for Brand Positioning

An often overlooked yet powerful way to establish a brand’s positioning is its brand partnership strategy. Strategic partnerships with...

Jan 6, 20244 min read

Why CRO isn't what you think!

CRO (Conversion Rate Optimisation) is every e-commerce-based business’ priority yet it remains unclear for most. As the name suggests,...

Dec 16, 20234 min read

5 brand-building lessons from Team India

The Indian Cricket team has been performing like none of us millennials could ever imagine in the 90s. Gone are the days when we used to...

Brand Strategy 101

Nov 18, 20235 min read

Value Proposition Vs Profits

Authentic brand systems give weightage to both business model and value proposition

Brand Systems

Nov 11, 20233 min read

Brand Strategy : Your Key to Winning Consumer Hearts!

In today's fast-paced and competitive business landscape, startups and small businesses face an uphill battle when trying to stand out...

Jul 30, 20232 min read

Brand Strategy is planning how to WIN

Implement brand strategy in 5 simple steps.

Brand Strategy 101

Nov 14, 20222 min read

Brand Strategy lessons from Taylor Swift

How many Taylor Swift fans in the house? I may not be a bigger fan of Taylor Swift than Coldplay but I am a fan of her creative process...

Brand Strategy 101

Nov 7, 20223 min read

Agile Brand Strategy is Focus Strategy

Brand Strategy is a very misunderstood term. It is very casually interchanged and used as brand identity and one of the possible reasons...

Brand Strategy 101

Sep 26, 20222 min read

4 Steps to Brand Strategy

Where to begin working on your brand strategy

Brand Strategy 101

Aug 27, 20222 min read

Why Your $200K Marketing Budget Is Fighting Over 5% of Your Market

How to find the GTM Motion that works for your business

How to Win: Mastering the Beachhead Market Entry Strategy

How to Maximize Marketing ROI in 2025: Strategies for Success

Is Apple set to Revolutionise the Health-tech space?

Don’t be everything for everyone | Community Strategy

Steal but with Cultural Context

A brand is not a brand if it's not aspirational

Are brands now entertainment companies?

Why Sustainability Alone Won't Cut It

Strategic Partnerships for Brand Positioning

Why CRO isn't what you think!

5 brand-building lessons from Team India

Value Proposition Vs Profits

Brand Strategy : Your Key to Winning Consumer Hearts!

Brand Strategy is planning how to WIN

Brand Strategy lessons from Taylor Swift

Agile Brand Strategy is Focus Strategy

4 Steps to Brand Strategy

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