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Does this sound familiar?
We’re creating content, but Google still doesn’t rank us for the right topics
Competitors show up for keywords and topics that we should own
We’re producing content, but we are not getting meaningful traffic from Google
Your job is to get discovered early so that buyers learn from you first and move into the journey with your brand in mind.
Our Method for SEO
01
Audit your topical depth and authority
We identify how well Google understands your brand, category, and problems.
We evaluate topic coverage, content structure, internal links, EEAT signals, crawlability, index status, and the URLs Google prefers to serve.
02
Intent-first topic mapping
We map TOFU problem searches that buyers begin with. We classify queries by intent, difficulty, competitive strength, and opportunity so that we can focus on topics where you can achieve faster dominance.
03
Topical authority clusters
We build structured content clusters covering your category’s problems, explanations, causes, frameworks, comparisons, and decision inputs. This helps Google connect your pages semantically and see your site as a complete source.
04
Create and refresh content (on-page)
We create TOFU content that answers early-stage questions clearly and aligns with buyer intent. We fix existing pages, improve internal linking, strengthen EEAT elements, and add off-site signals to increase authority.
05
Measure & iterate
We track which pages Google chooses for early-stage searches, how your topical footprint grows, and where authority is rising. We improve clusters based on results and expand into adjacent topics with credible potential.
Outcome
Early discovery, higher authority, stronger TOFU coverage.
Frequently Asked Questions
Is this different from traditional SEO?
Yes. Traditional SEO focuses on keywords and rankings. Topical visibility focuses on how well Google understands your depth, expertise, and coverage so that it can confidently show your URLs for early-stage searches.
Will this help pipeline or just traffic?
It helps pipeline. Early discovery builds trust, shapes understanding, and influences the buying journey before comparison begins. This leads to higher-quality organic demand.
Do we need to change our existing content?
Often yes. Small changes to structure, linking, and clarity can significantly increase EEAT and topical relevance. We refresh what works and rebuild what does not.
How soon will we see visibility improvements?
Most teams see improved impressions, rankings, and TOFU coverage within 8 to 10 weeks. Stronger authority and consistent early-stage visibility build steadily from that point.
Can our existing team run this?
Yes. We guide your team with strategy, topic clusters, EEAT enhancements, content outlines, and prioritisation. We also set up the path to success. Your team can choose to execute with greater clarity and precision. We keep measuring and improving your pipeline while they repeat what's working.
Why choose Definer Brands over a traditional SEO agency?
Because we optimise for higher revenue and do not optimise for keywords or produce content for traffic. We focus on topical authority, EEAT clarity, structured content, and early-stage visibility so that Google recognises your site as the right place to send users who are searching for the problems you solve.