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Our approach:

Less Guesswork,

More Clarity

Most teams equate good organic marketing with producing a lot of content; while only a little perform. We focus on finding that high-leverage content - by treating distribution first, creation second.

3 principles that guide us: 

Topical Authority

We go deep into your category, problems, and use cases and find topical authourity gaps you can own. Google and AI engines see your brand as the most relevant and credible entity.

This improves:
✔ rankings
✔ citations
✔ AI recommendations
✔ trust signals across channels

Competitive Advantage

LLMs don't index on keywords, they evaluate context and the cluster to make sense. 

We create content using that context to answer:
“Why you?”

 

Across:

  • feature comparisons

  • alternatives

  • pricing logic

  • capability breakdowns

  • category explainers

This positions your brand as the default answer in AI and traditional search.

Customer Intent

We analyze the intent behind every search, prompt, and question your buyers ask.


This helps us align your SEO and GEO strategy to real buyer needs, so your content becomes the most relevant, trustworthy, and context-rich answer across Google and AI engines.

We create content that supports each intent state:
informational → evaluative → comparative → transactional

Our Core Services

Be where your audience is. If your audience is searching on traditional search engines, comparing and making decisions using LLMs, we know how to generate content, optimize, track and scale your visibility across all search platforms.

AEO/GEO for AI Visibility

Improve your mentions and citations across ChatGPT, Perplexity & AI Overviews 

​What we deliver:

AI Visibility & Share-of-Voice Audit

AEO/GEO Strategy

Structured Content for AI

Topic Clusters

Off-site authority plan

Ongoing visibility monitoring

Outcome:

Higher citations, better perception, stronger comparisons

SEO for Topical Visibility 

Strengthen topical depth and EEAT to help Google discover, understand, and prioritise your content for early-stage problem searches.

 

What we deliver:

  • TOFU content that maps to real buyer questions

  • EEAT-aligned content structure

  • Topical clusters & internal linking

  • Intent-first keyword & topic mapping

  • Priority URLs for problem → solution navigation

  • Technical clean-up for crawlability & indexing

Outcome:
Early discovery, higher authority, stronger TOFU coverage

Content Engine (Distribution-First)

A content system designed for search demand + AI learnability. We publish only what buyers need and AI trusts.

What we deliver:

MoFu/BoFu “Why Us” content

Use-case, feature, capability pages

Comparisons, ROI, integration pages

Topic clusters & editorial calendar

Off-site placement targets

Outcome:

Content that wins distribution and drives pipeline.

Positioning & Messaging

Clarifying who you’re for, how & why, so that AI and buyers choose you

  • Map category, competitors, buyer persona & journey and Jobs To Be Done

  • Build value narrative across features and use-cases

  • Align messaging by segment and stage

Positioning brief

Messaging hierarchy

Objection/compare sheets

Proof asset list

Founder/PMM narrative

Definer Brands

Growth Marketing Partners

We are an organic growth marketing firm that helps marketing leaders turn content into a business growth driver using AEO/GEO, SEO and positioning. We help tech brands get discovered, mentioned and cited by traditional and AI search engines for driving high intent traffic to your website or app.

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