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Does this sound familiar?
Publishing often, but not sure about the impact on business
No clear plan for where/why each piece gets distributed
So much time and effort is spent on content, but it has no clear PoV
We know you are seeing less traffic but you have probably also realised that the intent is higher than ever before. Revenue will come from content that addresses users' pain-point directly and clearly. We start with your strengths, plan distribution first, and measure on citations, quality, and pipeline.
Our Method for Content Production
01
We focus on your strengths
Index on what only you have: product proof, segment knowledge, data, brand POV, and ROI windows.
We do this by:
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Creating a master product knowledge base
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Gathering all your demo calls and customer interactions
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Going through your product walk through or demo to understand customer PoV
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Studying your brand tone and voice
02
Always work on content briefs
Every large content piece will start from a brief that includes product tie-ins, audience intent, subject matter PoVs, competitive gaps, distribution plan, and success metrics.
03
Generate high authority content
We produce content that helps you make your competitive advantage and business PoV, obvious. Every content piece we produce, is created to help your prospect move further in their buyer journey. Our DNA of brand and product marketing helps us produce on-brand content keeping the pain-point of the customer in mind.
04
Repurpose & distribute
From one flagship to many formats: on-page, LinkedIn, communities, Reddit/Quora, Substack. Content is optimised based on channel purpose.
05
Measure & iterate
As your business grows, your content requirements and goals evolve and we walk along in step. What doesn't change is our goal to create content that serve customer intent.
Frequently Asked Questions
Do we really need “distribution-first” content production?
Yes. This method is built around being where your customer is. And every channel has their own algorithmic preferences. When we create distribution first content, the channel prefers to push your content vs others. Creation follows distribution.
Will this help AI visibility/AEO?
Yes it will have a positive outcome directly. Structured pages + off-site signals improve chances of mentions and citations leading to higher Share of Voice in AI answers.
Can we start without dev changes?
We can, but better crawlability, schema, and speed improve results. Your site speed also improves user interaction and engagement. We can phase out development to balance tech work load.
How is this different from blogging?
It’s a system: strengths-based strategy, airtight briefs, structured “why us” and use-case pages, and planned distribution.
How soon will we see impact?
Early signals in 6–9 weeks (citations/SOV, qualified sessions). The result is dependent on how well is your brand already positioned and if you have been invested in good SEO already/
Do we need an in-house team?
Your team can run it with the right direction. We set strategy, build systems, and upskill execution.
Will this hurt SEO?
No. It usually helps—clearer structure, stronger authority, better internal linking.
Why Definer vs other content agencies?
Firstly Definer Brands is a growth marketing agency so every asset we create will always be about growth. We optimize for customer journey improvement and revenue: positioning → topics → briefs → structured pages → distribution → measurable pipeline. Most content agencies do not use the complete lens to create or measure content generation.