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Does this sound familiar?
You rank on Google, but AI answers rarely mention you.
Competitors are cited in “best/top” prompts you should own
Traffic has dipped, we don't know how to improve our organic marketing anymore
The clicks are fewer, but the visitors are pre-researched and higher-intent. Our job is to make AI and buyers, both choose you.
Our Method for AEO/GEO/AI SEO
01
Audit your AI visibility
See where you’re mentioned, cited across ChatGPT, Perplexity, Gemini, and Google AI Overviews. This audit captures your Share of Voice across LLMs and its training ground i.e. both onsite and offsite.
02
Competitive Share-of-Voice
Benchmark your brand mentions and citations vs. competitors. Find branded and unbranded query and prompt gaps that can drive your revenue and share of voice across the web.
03
Topical authority map
Measure your current topical authority or depth today. Identify adjacent topics you can credibly own. Prioritize by intent, competitive advantage and where your chances of dominance are higher than competition.
04
Create & refresh (on-site + off-site)
Create structured data that LLMs can easily parse covering MoFu, BoFu and the reason why buyers should choose you over competition.
05
Measure & iterate
Track citations, AI Share-of-Voice, that lead to opportunity creation, and win-rate lift. Refresh what works; replace what doesn’t.
Frequently Asked Questions
Isn’t SEO enough?
SEO helps traditional search engines find you. AEO/GEO helps AI understand your presence across the web, and then mention and cite you when buyers enquire in your industry or competitive space.
Do AI citations really drive pipeline?
Yes. AI answers build early trust and consideration. With refreshed pages and CRO, that intent converts.
Will this hurt our SEO rankings?
No. Better structure, authority placements, and clearer content usually improve organic rankings.
Can we do this without technical changes?
We can start, but crawlability, speed, schema, and internal links improve results. Dev changes can be phased.
Do we need an in-house team?
Your team can run it with the right direction. We partner on strategy, content systems, and updating your tech team about structured data.
How soon will we see impact?
Most teams see movement in 6–9 weeks on citations/SOV; pipeline impact follows content and placements. If you have already invested in good marketing practices and SEO, your result will start showing up faster.
Why Definer vs. another SEO/AEO service provider?
We treat AI visibility as strategy, not a channel hack. We work with positioning + content + distribution in mind, measured on share of voice and pipeline, not clicks or vanity traffic generation.